The Personal Brand Workshop is an online, learning experience to help students and professionals effectively market their unique difference-making qualities and skills.
This groundbreaking workshop prepares the student to transition from learning, through to earning, and launching their career.
The workshop is divided into two short videos: Discovering Your Brand and Marketing Your Brand.
In the first video, the student takes inventory of their strengths, skills and values to create a brand statement: their unique way of making a difference at school, work, volunteering or leisure activity.
In the second video, the student learns how to feature their brand statement on a business card, LinkedIn profile, social media, and résumé. They also develop the skill to use their brand statement during interviews and networking.